Biz Buzz: Charter will track all online activity to target its ads (The San Luis Obispo Tribune)

Published on: Sat, 17 May 2008 07:02:54 GMT

San Luis Obispo County has been chosen as one of four U. S. markets to test a new Charter Communications technology that tracks and keeps records of everything its customers do on the Web. Calling it an ?enhanced online experience,? the Internet service provider intends to use that information to provide ?more relevant? ads to its customers, senior vice president Joe Stackhouse said in a letter ... More »